Project 24 Review: Is Income School Still Worth It?

Plenty of people find Income School's paid membership after months of its free videos, and want to know what the paid side adds. This page is for creators deciding whether a yearly membership is worth it for a YouTube channel.

Project 24 is Income School's membership: $499 for the first year and $299 a year after, with a full refund within 7 days. It began as a blogging course; the sales page now leads with "The YouTube System" and a promise that your channel will be monetised by your 50th video, or your dues come back on conditions. The blogging course is still included. Co-founder Ricky Kesler runs it; the other co-founder, Jim Harmer, has left. We found no regulator or court action involving Income School.

What you get

The checkout page lists:

• the course library, "Including the NEW YouTube System and Blogging System", plus courses on "internet marketing, EEAT, monetization";
• the "P24 Member Community" and group masterminds;
• the "Project 24 Weekly Podcast";
• a member licence for Income School's Acabado WordPress theme.

The sales page adds tools and templates, challenges, and modules on email, brand building and other platforms. It is clear about one limit: "you shouldn't expect Project 24 to be an individual mentorship. It isn't." Most answers in the community, it says, come from other members.

What it costs and the refund policy

Facts as of November 2026. Sources: the sales page and refund terms.

• First year: $499
• Renewal: $299 a year, renewed automatically, cancel any time
• Private coaching: offered separately, price not published
• All prices in US dollars

Prices as of November 2026, from Project 24's pricing page.

The refund policy gives a "100% money-back guarantee" if within 7 days you decide it "isn't a good fit". A forgotten renewal is refunded if you ask "in writing within 30 days of their renewal date". Cancelling mid-year gives no partial refund, but access runs to the end of the paid year.

The 50-video guarantee in the terms has conditions. All 50 videos must be published while you are a member, you must follow the course, and YouTube must have rejected the channel "on the basis of subscriber count and watch time hours and not for another reason". Income School first offers to review your channel and coach you. Only "if you wish to abandon the project rather than accept personalized help" does it "refund your Project 24 membership dues for the duration of the time you were working on your YouTube channel."

Who is behind it

The seller is Income School LLC, of Idaho, under Idaho law. Its about page says Ricky Kesler and Jim Harmer, "friends since high school", started it after Harmer had built a few successful websites. In an August 2023 post, Kesler called Harmer "My former business partner"; the current team page lists Kesler and three colleagues. The BBB rates Income School LLC A+.

Controversies and complaints

We found no regulator action or court case involving Income School LLC or its founders as of 9 November 2026, after searching federal court records, the UK ASA and news coverage.

Google's updates and the blogging method. Project 24 made its name teaching niche blogs that earn from search traffic. Google's helpful content update of September 2023 and its core update of March 2024 hit many such sites; Google said the March changes would mean "45% less low-quality, unoriginal content in search results" (Google, March 2024). Income School's own podcast took member questions on the helpful content update in November 2023 and covered "the recent Google Updates" in April 2024. The product now leads with YouTube. That is a fair response to a changed market, but it means reviews from before 2024 describe a different course.

What buyers report

Trustpilot showed a 3.1 TrustScore from only three reviews for incomeschool.com on 9 November 2026. The most recent, a two-star review from March 2025, was titled "Used to be good". The sales page shows member testimonials from channels it names, and says members "rate us 5 out of 5". On outcomes, its FAQ is plain: "'Project 24' is not a guarantee of success", and "Not all Project 24 members succeed," say the terms. The name refers to a goal of replacing a day job within 24 months, "a goal and not a promise".

Who it suits and who should skip it

It can suit a creator who will publish a video a week for a year, wants a step-by-step YouTube method and a community to report to, and likes a low yearly price over a monthly one. The 7-day refund lets you look inside before committing.

Skip it if you are buying it for the blogging method that older reviews praise, since search traffic to small blogs changed after 2023 and the course has moved with it. Skip it if you want one-to-one coaching, which the sales page says it is not. And note the 50-video guarantee pays out only if you turn down the coaching offered first.

Cheaper ways to get the same result

YouTube's own help pages for creators and Income School's free channel cover a good part of the method. Our guides to faceless YouTube channels, podcasting and affiliate programmes like ClickBank cover the main ways a channel earns. Our Wealthy Affiliate review covers another long-running content membership.

A channel earns most when you own the audience as well. A newsletter alongside it does that:

Newsletter Money Machine: pay what you want, from $0. A niche framework, setup guides for Beehiiv, ConvertKit and Substack, ten issue templates, a growth playbook for the first 1,000 subscribers and a sponsor outreach kit. Why so cheap? It is a digital download, written once and shared with everyone who wants it, so there is no live event, sales team or monthly platform to fund. We would rather you get a first result than buy another course. We are rooting for you. Who it is for: People who will write one issue a week, every week. If you want an audience without publishing, skip it.