Tai Lopez Course Review: Is 67 Steps Legit or Worth It?

You probably first met Tai Lopez in an ad, standing in a garage and talking about books. This page is for people deciding whether the courses behind that ad are worth paying for now, with what has happened since in view.

Tai Lopez sells two main programmes from tailopez.com: 67 Steps, a library of videos on success principles and book summaries, and Reselling Profitable Products, a course on earning commission by selling other people's products. Neither page showed a price on 9 November 2026 until you hand over your details; 67 Steps was last reported at $67 a month. The 67 Steps page promises a "100% no questions asked money-back guarantee", but the terms give a written refund right only for physical goods. In September 2025 the SEC filed a civil fraud complaint against Lopez over investments in his retail company, which are allegations; a settlement was awaiting SEC approval and no court had ruled. We found no public response from Lopez to the charges.

What you get

The 67 Steps page, headed "The updated 67 Steps for 2026", lists a new 67 Steps programme and the original one, a "Video Archive Vault" of "over 100 hours" recorded for coaching calls, a premium archive of his "Book-Of-The-Day" summaries, and bonuses including "Speed Reading Wizardry" and "Traveling CEO". New York magazine described the course in October 2025 as a 50-hour programme of "repackaged advice from his own idols".

The Reselling Profitable Products page describes "an online course that shows you how to start with what you've got and make your first $1 online reselling other people's profitable products", with group Zoom training, "private virtual mastermind groups", a community it calls the Reseller Tribe and five bonuses. One bonus teaches how to "get better commission rates by negotiating with course creators", which makes clear that the products you resell are often other people's courses. That is affiliate marketing.

What it costs and the refund policy

Facts as of November 2026. Sources: the sales page, refund terms and course page.

• 67 Steps: price shown only after an opt-in form; last reported at $67 a month (New York magazine, October 2025)
• Reselling Profitable Products: price shown only after an opt-in form
• Frequent discounts and upsells reported by buyers

Prices as of November 2026, from 67 Steps's pricing page.

Both pages lead to a form before any price or checkout appears. The last published price we found for 67 Steps is $67 a month, from New York magazine in October 2025. Buyers report frequent discounts and upsells; one Reddit poster in November 2025 paid $250 in a Black Friday sale of "his top trainings".

The terms, last updated 9 August 2026, give a refund within seven days only for "hard goods" such as books, returned in resaleable condition. For subscriptions, they require "at least ten (10) days' notice of cancellation by email", and say you will not be "entitled to any refund for any payments". Disputes go to confidential arbitration in Los Angeles County. If you buy on the strength of the "no questions asked" promise, screenshot it, and put any refund request in writing to support@tailopez.com.

Who is behind it

Taino Adrian "Tai" Lopez launched 67 Steps in 2014. His 2015 YouTube ad, opening "Here in my garage", made him widely known. The sales pages name the seller as Website Monetization, LLC, with a Reno, Nevada address; the BBB lists Maya Burkenroad as its manager.

In 2019 Lopez and Alex Mehr, a co-founder of the dating app Zoosk, founded Retail Ecommerce Ventures (REV), which bought the brands of bankrupt retailers to run them online, including Dressbarn, Pier 1 Imports, Modell's and RadioShack. Burkenroad, his cousin, was REV's chief operating officer. Investors stopped receiving payments in late 2022, and creditors took over most of the company's assets in 2023. Our Tai Lopez guru review covers his wider record.

Controversies and complaints

Everything below is an allegation unless a court decides it. No court has ruled on the SEC's claims, and no judgment had been entered as of 9 November 2026.

The SEC complaint. On 25 September 2025 the SEC announced civil charges against Lopez, Mehr and Burkenroad in SEC v. Taino Adrian Lopez, et al., No. 1:25-cv-24356, in the US District Court for the Southern District of Florida. The SEC alleges that from April 2020 to November 2022 they raised about $112 million from hundreds of investors in eight REV brands through "fraudulent offerings", selling notes that promised "up to 25% annualized returns". It alleges that at least $5.9 million of the returns paid to investors were "Ponzi-like payments funded by other investors", and that about $16.1 million was misappropriated "for Lopez's and Mehr's personal use". It seeks injunctions, penalties, officer and director bars, and disgorgement.

The case status. The court docket shows the case stayed and administratively closed in October 2025 for settlement talks. On 15 July 2026 the parties told the court they had "come to an agreement which if accepted by the Commissioners in Washington, D.C., and entered by the Court, would resolve this matter in its entirety as to each of the Defendants." On 14 September 2026 they reported that the SEC's review "has commenced and is in process", with the next report due on 10 November 2026. The terms of the proposed settlement were not public.

The response. We found no public statement from Lopez denying or addressing the allegations. His lawyers "did not immediately respond to requests for comment" from the New York Post in February 2026, and REV's executives did not respond to New York magazine. A spokesman for Mehr told the Post that Mehr "stands behind his long track record of integrity", "put over $5 million of his own personal capital into REV", and "looks forward to resolving the matter and allowing all the facts to come to light."

The FBI. The Wall Street Journal reported in February 2026, per the Post, that the FBI was interviewing REV investors in a criminal investigation. "No criminal charges have been filed," the Post wrote, and we found none as of 9 November 2026.

The case concerns REV's investments, not the courses. It matters to a course buyer because, according to New York magazine, some REV investors came from Lopez's 67 Steps and mentorship audience, and the BBB now shows a "Pending Government Action" notice on the profile of the business that sells the courses.

What buyers report

Trustpilot's page for tailopez.com showed 4.1 from 182 reviews on 9 November 2026, but the recent reviews were mostly negative: a three-star review in June 2026 said a programme "requires expensive monthly software and tools that were not mentioned before buying", and October 2026 one-star reviews told readers to save their money. The BBB rated the business A+ with seven complaints in three years, none in the past 12 months.

The repeated complaints are about upsells after the first purchase, recurring charges that are hard to stop, and content built from book summaries. The praise, mostly older, is for the motivation and reading habit. The site footer calls its income examples "aspirational statements only" and "exceptional, non-typical results". The sales pages say "more than 213,456 people have gone through Tai's paid programs", the seller's own figure.

Who it suits and who should skip it

It can suit a reader who wants book summaries and motivational videos for a monthly fee, can cancel in writing on time, and treats it as entertainment with ideas in it.

Skip it if you are buying Reselling Profitable Products to earn money, because affiliate selling of courses is cheaper to learn on your own, and the upsells and tools buyers mention add to the cost. Skip it, too, if you are uneasy funding a business whose founder faces unresolved SEC fraud allegations.

Cheaper ways to get the same result

The books Lopez summarises are in any library, and his free Book of the Day newsletter covers some of them. Earning commission on other people's products is affiliate marketing, which our guides to ClickBank affiliate marketing and the Amazon Influencer Program cover, and our Wealthy Affiliate review weighs a platform built around it.

If commissions are what drew you to the reseller course:

Affiliate Marketing Playbook: pay what you want, from $0. A scored niche evaluator, a comparison of 50+ affiliate programs by commission and cookie length, seven article templates that earn clicks, and copy-paste FTC disclosure wording. Why so cheap? It is a digital download, written once and shared with everyone who wants it, so there is no live event, sales team or monthly platform to fund. We would rather you get a first result than buy another course. We are rooting for you. Who it is for: People ready to publish steadily for months before the first commission lands. If you need money this month, start with a service instead.