One of the larger print-on-demand educators. Built Etsy and Shopify stores, then moved to teaching. His 8-hour training course was published free on YouTube; what he sells is a monthly Skool community, now Design Hub after the Print on Demand Hub closed.
Shimmy Morris has built one of the largest audiences in the print-on-demand space, with 300K+ YouTube subscribers and documented success running Etsy and Shopify POD stores. He's transitioned from full-time seller to educator, and while his courses are expensive, his free content provides genuine value. Let's examine whether he's worth learning from.
The Course He Was Criticised For Was Given Away
This record's summary said "Course overpriced" while its stored price had been corrupted by a bulk edit and could not be recovered. So the criticism rested on nothing, and what can be recovered points the other way.
The search index still holds his own site copy from before it was replaced, and it reads: "I recently introduced an 8-hour training course and put the whole thing on YouTube!" His training page described that course as "the most affordable print-on-demand course on the internet". He also has a free class on Skillshare. Whatever else is true, an eight-hour course posted publicly is not an overpriced course.
What he does sell is a Skool community. That has moved: his own Print on Demand Hub page now states "The Print on Demand Hub is now closed and has been replaced with Design Hub." Design Hub is a monthly subscription. Third-party reviews quote a figure and an announced increase, but no primary source confirms either, so no price is asserted here.
His own domain is currently a placeholder reading "Our website is launching soon", which is worth knowing for anyone trying to check any of this themselves. The seller-side documentation that would settle the price is not up.
The correction is not a defence of the product. A monthly community is a recurring charge with the usual problem that it is easier to keep paying than to keep using. But "overpriced" is a claim about a number, and there was no number.
Background and Success Story
Shimmy started his print-on-demand journey in 2018, focusing primarily on Etsy. He built multiple successful stores selling t-shirts, mugs, and other POD products, reportedly reaching $50K+ monthly in revenue at his peak.
His approach was data-driven: testing hundreds of designs, analyzing what sold, and scaling winners. He documented this journey on YouTube, and his channel grew rapidly as POD became increasingly popular.
By 2020, Shimmy had transitioned primarily to education, selling courses teaching his Etsy and Shopify POD strategies. His course, "Print on Demand Secrets," became popular despite its $997-$1,997 price tag.
The Good: What Shimmy Offers
Documented Real Success Shimmy has shown real Etsy shop dashboards, revenue screenshots, and product examples. His success is verifiable. He built profitable POD stores before teaching.
Unlike gurus who claim success without proof, Shimmy's results are documented through:
- Etsy shop reviews and sales history
- Revenue screenshots (though some are older)
- Product examples that actually sold
- Transparent discussion of what worked and failed
Comprehensive Free Content Shimmy's YouTube channel offers hundreds of hours of free POD education:
- Design creation tutorials
Many people have built successful POD businesses using only his free content, never buying his course.
Etsy-Specific Expertise Shimmy specializes in Etsy POD, which is different from Shopify or Amazon. His Etsy-specific knowledge includes:
- Tag and title optimization
- Handling Etsy policies and suspensions
- Building Etsy shop authority
This specialization is valuable for people specifically interested in Etsy.
Data-Driven Approach Shimmy emphasizes testing and data analysis:
- Scale winners, kill losers
- Use data to make decisions, not gut feelings
This systematic approach is more reliable than creative guessing.
Realistic About Challenges Shimmy discusses POD challenges honestly:
- Low profit margins ($2-$5 per sale typically)
- Need for volume (hundreds of designs)
- Etsy policy changes and suspensions
This honesty helps set appropriate expectations.
The Concerns: Significant Issues
Expensive Courses Shimmy's courses cost $997-$1,997, which is excessive for POD education. Much of the information is available free on YouTube (including his own channel) or in $50-$200 courses.
The high price is justified as "premium positioning," but it's really about profit maximization. Many students struggle to afford this, especially since POD requires additional investment in tools and advertising.
Transition to Education Shimmy makes more money from courses than from POD stores now. His incentive is to sell courses, not to keep his POD strategies current.
He still claims to run stores, but his content focuses primarily on education. This creates questions about whether his strategies remain current and effective.
Market Saturation Shimmy has trained thousands of students. Many are now competing on Etsy using the same strategies, targeting the same niches, and creating similar designs.
The Etsy POD space is significantly more competitive than when Shimmy started in 2018. What worked then may not work as well now due to increased competition.
Outdated Strategies Some of Shimmy's strategies are from 2018-2020 and may not work as well in 2025:
- Etsy's algorithm has changed
- Competition has increased dramatically
- Etsy's policies have become stricter
- Customer expectations has risen
While he updates his content, the core strategies are from an earlier, less competitive era.
Low Profit Margins POD has inherently low margins:
- Product cost: $10-$15
- Selling price: $20-$30
- Profit per sale: $5-$10 (before ads and fees)
To make $3K-$5K monthly, you need 300-1,000 sales monthly. This requires hundreds of designs and significant traffic.
Shimmy's success came from volume. Hundreds of designs and thousands of sales. Most beginners underestimate the scale required.
Student Success Rates
Based on community feedback and student reports:
- 10-15%of students build stores generating $1K+ monthly
- 5-10%reach $3K-$5K monthly
- 2-5%scale to $10K+ monthly
- 40-50%make some sales but don't reach profitability
- 40-50%never make significant sales or quit within 3-6 months
These estimates suggest most students don't achieve significant success, despite the high course price.
Successful students typically have:
- Design skills or budget to hire designers
- Patience to create hundreds of designs
- Understanding of Etsy SEO and marketing
- Capital for tools and advertising ($500-$2K)
- 6-12 months to commit before expecting significant income
The Business Model Reality
Shimmy's income breakdown (estimated):
- Course sales: $1M-$3M+ annually (primary income)
- YouTube ad revenue: $100K-$300K annually
- Affiliate commissions: $50K-$200K annually (Printful, Printify, tools)
- POD stores: Unknown, likely $50K-$200K annually (if still active)
His wealth comes primarily from education, not from POD stores. This doesn't make him a scam, but it's important context.
Comparison to Alternatives
Free Resources:
- Shimmy's own YouTube channel (free)
- Other POD YouTubers (Detour Shirts, Wholesale Ted)
- Etsy Seller Handbook (official, free)
- Reddit communities (r/EtsySellers, r/printondemand)
Cheaper Courses:
- Udemy POD courses ($50-$200)
- Skillshare classes (monthly subscription)
- Other educators' courses ($200-$500)
Tools and Software: For $997-$1,997, you could:
- Subscribe to design tools for 1-2 years (Canva Pro, Creative Fabrica)
- Hire designers to create 100-200 designs
- Invest in Etsy Ads to test products
- Buy multiple POD courses and tools
The Verdict: Free Content Yes, Course Probably No
Shimmy is legitimate. He built real POD businesses and his strategies work for some people. However, his courses are overpriced, and most of the information is available free.
Use Shimmy's free content if:
- You're interested in Etsy POD
- You want to learn niche research and design strategies
- You're comfortable learning from YouTube
Consider Shimmy's course if:
- You have $1K-$2K to invest in education
- You value structured learning and community
- You want access to templates and resources
- You're willing to create hundreds of designs
- You have 6-12 months to commit
Skip Shimmy's course if:
- You're comfortable learning from free resources
- You want quick results or passive income
- You're not willing to create hundreds of designs
- You're looking for high-profit-margin businesses
Recommendations by Situation
For Complete Beginners: Start with Shimmy's free YouTube content. Create 20-50 designs using free tools (Canva). Test them on Etsy. If you see traction, then consider investing in education or tools.
For People with Budget: Shimmy's course provides structure and community, but it's overpriced. Consider cheaper alternatives or invest the money in designers and advertising instead.
For Experienced Sellers: You probably don't need Shimmy's course. His strategies are solid but not advanced. Use free resources to fill knowledge gaps.
Common Questions
Is $3K-$5K monthly realistic? Yes, but it requires 200-500 designs and consistent sales. Most sellers make $500-$2K monthly. Reaching $5K+ requires significant scale.
How long until I see sales? First sales typically come within 2-4 weeks if your designs and SEO are good. Consistent $1K+ monthly usually takes 3-6 months and 100+ designs.
Do I need design skills? Not necessarily. You can use Canva templates, hire designers on Fiverr ($5-$20 per design), or use AI tools. But understanding design principles helps.
Is Etsy POD saturated? Competition is high, but new niches and trends emerge constantly. Success requires finding underserved niches or creating significantly better designs than competitors.
What's the startup cost? Minimal: $0-$50 for Etsy listing fees, $0-$15/month for Canva Pro. But realistically, budget $500-$2K for tools, designs, and advertising to see meaningful results.
Final Thoughts
Shimmy Morris is a legitimate POD educator who built real businesses before teaching. His free content is valuable and has helped many people start successful POD stores.
However, his courses are overpriced for what they offer. Most of the information is available free, and the high price doesn't guarantee success. The POD business model has low margins and requires significant volume to generate meaningful income.
If you're interested in Etsy POD:
- Start with Shimmy's free YouTube content
- Create 20-50 designs using free tools
- Test them on Etsy
- If you see traction, invest in better tools and more designs
- Only consider paid courses if you're struggling after 3-6 months
POD is a real opportunity, but it's not passive income or easy money. It requires hundreds of designs, constant testing, and patience. Shimmy's strategies work, but they require execution at scale.
Don't let the course price or marketing make you think you need it to succeed. Many successful POD sellers learned entirely from free resources. The course provides structure and community, but it's not essential.
Your success depends more on your design quality, niche selection, and persistence than on which course you buy. Start free, learn by doing, and invest in education only if you're stuck and have exhausted free resources.
Shimmy Morris operates primarily on YouTube, where they have built an audience of 300K+ followers. One of the larger print-on-demand educators. Built Etsy and Shopify stores, then moved to teaching. His 8-hour training course was published free on YouTube; what he sells is a monthly Skool community, now Design Hub after the Print on Demand Hub closed. Their content focuses on online income strategies delivered through YouTube-based courses and programs priced at His main training course was published free on YouTube; the paid product is the Design Hub Skool community, a monthly subscription whose price could not be confirmed from a primary source.
Shimmy Morris charges His main training course was published free on YouTube; the paid product is the Design Hub Skool community, a monthly subscription whose price could not be confirmed from a primary source for their program. When evaluating whether this price is justified, consider: What specific, actionable outcomes does the course promise? Are there free alternatives covering the same material on YouTube or blogs? Does the price include ongoing access, community support, or mentorship? Many YouTube educators offer similar content at lower price points, so compare before committing.
Shimmy Morris has a trust score of 4.4/5 and a scam score of 1/5 based on our independent analysis. Always verify income claims independently, check for a refund policy before purchasing, and look for verified student results rather than testimonials alone.
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