Amazing Selling Machine Review: Is ASM Worth It?

If you are reading this, you have probably already pictured the product, the Amazon listing and the first sales badge. This page is for people working out whether a course is the right way to get there, and what it costs past the course fee.

Amazing Selling Machine (ASM) is an Amazon and ecommerce brand-building course from Amazing.com Inc., now sold as "Amazing Selling Machine: AI Edition". On 9 November 2026 it cost $1,997 paid in full, shown as down from $4,997, including 12 months of the company's membership, which then renews automatically at $97 a month. There is a 14-day money-back guarantee and a "Buy Back Promise" at six months whose conditions are only shown after purchase. We found no regulator or court action against the company. Its CEO estimates that only "15 to 20%" of the close to 40,000 people who went through its programmes "actually launched a product".

What you get

The ASM page lists:

• "8 modules and 75 core lessons" on choosing a product, sourcing it, launching on Amazon and building a brand beyond Amazon on Shopify and other channels;
• "80+ recorded coaching calls" and a resource vault;
• 12 months of the Amazing Membership: "52 weeks of live coaching", the Amazing Intelligence software (the product research tool formerly called Zoof), AI tools and a community;
• bonus trainings the page values at $17,991, including an "8-Figure Mastermind Training" and SellerCon recordings.

The course is the entry point. The company also sells the membership on its own and an application-only coached tier, Amazing Copilot, described below.

What it costs and the refund policy

Facts as of November 2026. Sources: the sales page and refund terms.

• Amazing Selling Machine: AI Edition: $1,997 charged in full, shown as down from $4,997
• Includes 12 months of the Amazing Membership, which then renews automatically at $97 a month
• Amazing Membership alone: $59 a month billed yearly ($708), or $99 month to month
• Amazing Copilot coaching, by application: $500 deposit, then $7,500 or $1,000 a month for months 2 to 12

Prices as of November 2026, from Amazing Selling Machine's pricing page.

Budget for the business on top of the course. The Copilot page tells buyers to "Plan on at least $3,000 to $5,000 for your first launch, separate from Copilot." That is inventory, samples, shipping and launch advertising. The renewal is a second cost to note: after the first year the membership bills $97 a month unless you cancel, while the homepage sells the same membership at $99 a month or $59 a month billed yearly.

The ASM page says: "email support@amazing.com within 14 days of purchase for a full refund." The terms add that refund periods "begin on the first day of access to any part of the course material" and that late requests "will not be granted". The six-month Buy Back Promise needs you to "Complete the required ASM milestones" and apply in the 30 days after your six-month anniversary; the milestones are listed "inside the program", so you cannot read them before paying. The terms also define "lifetime" access as the period the materials stay "current", as the company decides, and send disputes to arbitration under Delaware law.

Who is behind it

Matt Clark is the founder and creator of ASM. The company's pages say he has been a full-time entrepreneur since 2009 and co-founded Lifeboost Coffee, and they credit the businesses he has helped build with "more than $450 million in sales" on one page and other totals on others. Mike McClary is CEO of Amazing.com and co-creator of the course. Jason Katzenback, who co-founded ASM with Clark, is no longer named on the company page.

The seller is Amazing.com Inc., based in Austin, Texas, per the BBB, which lists Amazing Selling Machine LLC as an alternate name.

Controversies and complaints

We found no FTC, SEC or state attorney general action, and no lawsuit, naming Amazing.com, ASM, Clark or McClary as of 9 November 2026. Amazing.com is not among the companies the FTC sent its October 2021 notice of penalty offenses on money-making claims.

The FTC has acted against other sellers in this market, which is why the claims matter. In July 2025 it announced a settlement banning Steven Mayer and his companies, including Ecom Genie Consulting, from selling business opportunities; they had sold Amazon and Walmart stores they promised to run for buyers. That case did not involve ASM.

Two claims on the ASM page deserve a second look. It says "More than half of Amazon sellers take home $5,000 in monthly sales or more" and "All you have to do is follow a proven system". Monthly sales are revenue before the cost of goods, Amazon's fees and advertising, so "take home" overstates it. The company's own figure is more useful: on the Copilot page, McClary writes that of "close to 40,000 people who have gone through our programs, we estimate only 15 to 20% actually launched a product." Its homepage disclaimer says "Member results vary and should not be considered a guarantee of financial success", and the terms call its testimonials "exceptional cases".

What buyers report

Trustpilot's page for amazing.com showed 3.9 from 56 reviews on 9 November 2026, split between 59% five-star and 32% one-star. A one-star review from August 2026 said "The support is almost nonexistent after purchasing their membership"; a five-star review from June 2026 called it "a great program". The BBB rated the company A+ with four complaints in three years.

Older Reddit threads, from when the course cost about $4,000, repeat one theme. One poster on r/FulfillmentByAmazon wrote: "The course is not a scam. However... I found it to be a rip off", because the same information was available free. Praise centres on the structure and the live coaching.

Who it suits and who should skip it

It can suit someone with the course fee plus $3,000 to $5,000 for a first product, who wants a step-by-step route and a year of weekly coaching calls, and will order samples inside the first months rather than keep watching lessons.

Skip it if the course fee is most of your budget, because the product costs as much again. Skip it if you would not use the membership after year one and might forget to cancel the $97 renewal. And weigh the company's own estimate: most buyers never launched a product.

Cheaper ways to get the same result

Amazon's own Seller University is free and covers listing, fees and fulfilment. Our Amazon FBA guide sets out the fees and start-up costs, and the ecommerce and print on demand guides cover routes that need less stock up front. If a dropshipping course is the alternative you are weighing, see our Drop Ship Lifestyle review.