Ecom King Review: Is Kamil Sattar's Mentoring Worth It?

Checking a mentor before the application call puts you ahead of most applicants. This page is for people who want Kamil Sattar's prices and terms in hand before anyone presents them on a call.

Kamil Sattar, the UK YouTuber known as Ecom King, sells a six-week ecommerce mentoring programme by application at e-commercementoring.com. It costs $2,500 for a weekly one-to-one review call plus video lessons, or $5,000 for three live calls a week, and the site asks you to keep at least $1,000 more for the store itself. The calls are run by two former students, Inder and Nail; the site says Sattar "does not conduct the weekly student calls". The terms allow no refunds "under any circumstances". We found no regulator or court action, and no UK advertising ruling, involving him.

What you get

The mentoring site sets out a six-week roadmap with one stage a week: AI product research and validation, store build and conversion, AI creatives and paid ads, scaling, AI operations (including support agents trained on your store's policies) and long-term brand growth. Both tiers follow it.

• AI Ecom Command: Launch ($2,500). "1 private 1-to-1 review call at the end of every week", Telegram support from your mentor, structured video lessons, call recordings and "AI workflows, SOPs and decision-making frameworks".
• 1-to-1 AI Ecommerce Mentorship ($5,000). "3 live 1-to-1 mentor calls every week", 18 in all, direct mentor chat and feedback on your products, store, creatives and ads, with "No passive video lessons".

The site is direct about who teaches: "Your mentor: Inder or Nail." Both are described as former students who each built "a seven-figure dropshipping business", and Sattar "designs and updates the system, trains the mentors and reviews the quality of their work behind the scenes." If you want time with Sattar himself, his Setmore booking page sells consultation calls from $2,000 an hour.

What it costs and the refund policy

Facts as of November 2026. Sources: the sales page and refund terms.

• AI Ecom Command: Launch, 6 weeks: $2,500
• 1-to-1 AI Ecommerce Mentorship, 6 weeks: $5,000
• Budget the site asks for on top: at least $1,000 for ads, Shopify, software and samples
• Consultation calls with Kamil Sattar on Setmore: $2,000 for 1 hour, $5,000 for 2.5 hours, $10,000 for 5 hours
• All prices in US dollars

Prices as of November 2026, from Ecom Mentoring (Ecom King)'s pricing page.

The site says you "should have at least $1,000 available for the business itself", because "Advertising, Shopify, software, samples and other operating costs are separate from programme tuition." So the cheapest real start is about $3,500.

The terms, last updated in May 2026, say: "Under no circumstances does E-commerce Mentoring provide refunds under the mentoring program." Missed sessions are lost: "the time will not be reused or rescheduled." The terms also promise "1 weekly coaching call", which matches the Launch tier but not the three a week the $5,000 tier sells, so get the call count for your tier in writing.

Two clauses deserve a careful read. "Any defamation of personal brand can result in cancellation of the mentoring program and legal action against the business/s." And everything shared in the programme is confidential, with anyone who exposes it "liable for compensation". All sessions are recorded for internal quality control.

Who is behind it

The site names only "E-commerce Mentoring" and gives no company number or address. Companies House lists an active E-Commerce Mentoring Ltd (company 12220478), incorporated in September 2019 in Telford, Shropshire, with Mohammed Kamil Sattar as its sole director. The match is by name and director; the site does not state it.

Business Insider reported in 2020 that Sattar started dropshipping in 2017 and had moved "$1.7 million worth of products" that year, "according to documentation emailed to Business Insider". He told the outlet: "It's a lot easier to sell a course than it is to do drop shipping." A Shopify blog profile in October 2022 said he lost a few thousand dollars in his first year and passed $1 million in revenue the next. His own pages now claim "combined sales of more than $20,000,000" (Setmore) and "almost $40 million in revenue" (a YouTube course description). Those are sales figures he reports, not audited profit.

Controversies and complaints

We found no regulator action or court case involving Kamil Sattar or E-commerce Mentoring as of 9 November 2026. The UK Advertising Standards Authority's rulings database returned nothing for "Sattar", "Ecom King", "E-commerce Mentoring" or his former software company, Peeksta. We also searched US federal court records and news coverage.

What to weigh is in the sales page and the terms. The homepage leads with a student's "$886,513.93 in 10 months", labelled "Student-provided" and "Sales are not profit." The earnings disclaimer says "we do not guarantee or imply that you will get rich", and the site says "Results are not guaranteed". The defamation clause, read beside those claims, makes it less likely that unhappy students post about their experience.

What buyers report

We found no Trustpilot profile for e-commercementoring.com and no independent reviews of the current six-week programme. The Setmore page shows 5.0 from 7 reviews of his consultation calls. The site links to five long student interviews, which it chose to publish. Most public comment on Sattar concerns his free YouTube channel rather than the paid programme.

Who it suits and who should skip it

It can suit someone with about $3,500 or more they can afford to lose, a store or product idea ready to test, and the time to work it every week for six weeks with feedback from an operator.

Skip it if the money is your savings, because there is no refund, and by the Shopify profile's account Sattar's own first year lost money. Skip it if Kamil Sattar himself is the reason you would join, since he does not take the calls. And skip it if you would miss sessions: unused time is not rescheduled.

Cheaper ways to get the same result

Sattar's own YouTube channel covers much of the roadmap free, and so do our guides to dropshipping and print on demand, with platform fees and first steps. Our AC Hampton course review covers a self-paced course at $597 with weekly group calls.

Week five of the roadmap teaches AI support agents and email automation for stores. That is also a service existing store owners pay for, with no ad spend of your own:

AI Automation Agency Starter Pack: pay what you want, from $0. Five starter AI automation services with no-code walkthroughs, five client proposal templates, a pricing guide, and cold email, LinkedIn and local-business outreach scripts for a first client. Why so cheap? It is a digital download, written once and shared with everyone who wants it, so there is no live event, sales team or monthly platform to fund. We would rather you get a first result than buy another course. We are rooting for you. Who it is for: People who will send the outreach messages this week. If you want income without doing client work, skip it.