Cardone University Review: Is It Worth the Price?

You already sell for a living, or you are about to start, and someone told you Cardone University is where closers train. This page is for people who want to know what the subscription commits them to before they sign.

Cardone University is Grant Cardone's online sales-training library: video lessons on prospecting, objections and closing, plus weekly live sessions. Twelve months for one person cost $5,000 in his store on 9 November 2026, single courses cost $79 to $997, and team pricing is by quote. There are no refunds, and a term contract cannot be cancelled early: the full value stays due. The BBB found in 2024 that its "#1" claims broke its advertising code.

What you get

The Cardone University site lists, for individuals, "800+ Total Segments, Weekly Mastermind, Certifications" at your own pace. The 12-month store listing says "more than 1,500 video segments" on prospecting, follow-up, objection handling, closing, customer service and personal finance. The counts differ across Cardone's own pages, so treat them as marketing.

The training site adds a members' community (CardoneU Connect), live streams and Q&A sessions, member pricing on events, and completion badges and certificates. The team version adds one-to-one virtual coaching, activity tracking, onboarding for new hires and custom curricula.

The certificates are issued by Cardone's own company.

What it costs and the refund policy

Facts as of November 2026. Sources: the sales page, refund terms and course page.

• Cardone University, 12 months for one person: $5,000 one time
• Teams and businesses: price by quote
• Single programmes and certifications: $79 to $997 each
• Month-to-month plan named in the terms, no official monthly price found; $97 a month reported by third parties

Prices as of November 2026, from Cardone University's pricing page.

A monthly plan exists in the terms, which refer to an "individual month-to-month Cardone University Training Access program", but we found no monthly price on an official page. Third-party reviews report $97 a month after a free trial, which we could not confirm. Financing through a company called Denefits is offered on some programmes.

The terms read: digital products and Cardone University are not refundable. A month-to-month plan can be cancelled at cardoneuniversity.com/cancel, effective that month. A term agreement is different: "Any cancellations submitted prior to the full term of the agreement will only cancel the auto renewal and your monthly invoices will still be due and owing until the full value of the agreement has been paid in full." When a term ends it rolls into month-to-month billing unless you cancel the renewal. Removing your card does not cancel.

Read the term length on the order form before you sign. The commonest complaint below is about exactly this.

Who is behind it

Cardone University is run by Cardone Training Technologies, Inc., incorporated in Florida in 2012, with Grant Cardone as president and Sheri Hamilton as chief operating officer, per the BBB. The same company sells the 10X Business Summit, coaching programmes and digital courses. Cardone also runs Cardone Capital, a real estate fund business. See our Grant Cardone guru review for his wider record.

Controversies and complaints

BBB advertising review, October 2024. The BBB asked the company to substantiate "Cardone University is the #1 Business Training Platform in the World", "THE #1 SALES TRAINER IN THE WORLD" and a testimonial that a team increased sales by 40% after four months. It found the claims in breach of the BBB Code of Advertising, and said that as of 20 March 2025 the company had not substantiated them. The "#1" line was still on Cardone's store on 9 November 2026. No company response appears on the BBB profile.

Complaints. The BBB showed 36 complaints in the last three years and 6 in the last 12 months on 9 November 2026, with an A rating and no accreditation. One reviewer wrote of "Subpar coaching. Was locked into a 3 year contract since they would not agree to one year." Several complaints about purchases made during live trainings or webinars ended with a refund after the complaint was filed.

The Cardone Capital lawsuit is about real estate funds, not this course: an investor class action alleging misleading social media statements about returns, which the defendants deny, with trial set for March 2027. The 10X review covers it.

What buyers report

Trustpilot's page for grantcardone.com, which covers every product the company sells, showed a 4.4 TrustScore from 280 reviews on 9 November 2026, with about two-thirds at five stars and a quarter at one star. One November 2026 reviewer wrote "They care more about money than you." A September 2026 roundup summed up the recurring complaints as "unexpected charges, difficulty canceling, and feeling led toward expensive upsells".

On outcomes, the terms say testimonials are not "common, typical, or expected", and the training pages mark them "*Your results will vary". No member results are published.

Who it suits and who should skip it

It can suit a sales manager who wants a ready-made library to onboard a team and will negotiate the contract length, or a salesperson already on commission who will drill the scripts on live calls each week.

Skip it if you have nothing to sell yet, if you cannot afford the full contract value whether or not you use it, or if you would sign on a webinar deadline. Several of the complaints above began with a purchase made during a live training or webinar.

Cheaper ways to get the same result

Sales skill comes from volume on real prospects. Cardone's books cost the price of a paperback, and the scripts in any sales course only work once you have people to call. Our guides to LinkedIn outreach and AI sales agents cover finding them.

If you want something to sell while you practise, a small service gives you both:

AI Automation Agency Starter Pack: pay what you want, from $0. Five starter AI automation services with no-code walkthroughs, five client proposal templates, a pricing guide, and cold email, LinkedIn and local-business outreach scripts for a first client. Why so cheap? It is a digital download, written once and shared with everyone who wants it, so there is no live event, sales team or monthly platform to fund. We would rather you get a first result than buy another course. We are rooting for you. Who it is for: People who will send the outreach messages this week. If you want income without doing client work, skip it.