Grant Cardone 10X Review: Is the 10X Business Summit Worth It?

Since you are reading this, someone has probably offered you a ticket to a Grant Cardone event, in an ad, a livestream or a friend's story. This page is for business owners weighing three days and the travel against what they would bring home.

The 10X event still on sale is the 10X Business Summit, a three-day live seminar with tickets from $497 to $10,000, and no refunds. Cardone's annual 10X Growth Conference ended with its tenth edition in March 2025; only its recordings are still sold, for $297. Attending returns your ticket price as store credit, which you can only spend with Cardone's companies. Separately, Cardone and Cardone Capital face a certified securities class action over two real estate funds, which they deny, with a jury trial set for March 2027.

What you get

The Summit ticket page sells three days in person with Grant Cardone and his team. Its events page lists the topics: sales playbooks and follow-up scripts, branding and funnels, hiring, landing large "whale" prospects, and profit. Speakers named include Brandon Dawson, Jarrod Glandt and Sheri Hamilton. The 2027 schedule has Summits in Fort Lauderdale in January and April, Miami in July and Phoenix in October.

An older version of the page, under the name 10X Business Bootcamp, listed a VIP tier with "3-Day VIP Access to Grant Cardone's Team", a workbook and a VIP lunch, which suggests the Bootcamp was the earlier name for the same format.

If you were looking for the 10X Growth Conference: Cardone posted in January 2025 that the March 2025 edition at the MGM Grand would be "the 10th and LAST". The complete recordings from 2013 and 2017 to 2025 sell for $297.

What it costs and the refund policy

Facts as of November 2026. Sources: the sales page, refund terms and course page.

• General Admission: $497
• Executive: sold out
• VIP: $2,497
• Super VIP: $10,000
• Store credit equal to the ticket price if you attend (credit, not cash)
• Travel and hotel not included

Prices as of November 2026, from 10X Business Summit's pricing page.

Prices move by funnel. An affiliate promotion in January 2026 advertised General Admission at $197 and VIP at $497, so check whose link you are buying through.

The terms say: "There are no refunds on any live event tickets." An unrestricted ticket can be converted once to store credit or moved to a later event if you ask in writing at least 15 days before, and a change fee of 25% or $500, whichever is less, may apply. Inside 15 days, change requests are denied. Processing fees and hotel rooms bundled with a ticket are not refundable.

The "store credit equal to your ticket" offer needs you to attend, and credit is not cash. It turns a $2,497 VIP ticket into $2,497 to spend on Cardone's own courses and programmes, which is worth something only if you wanted those anyway.

Add travel and hotel. For most attendees the trip costs more than a General Admission ticket.

Who is behind it

The terms name Grant Cardone, Cardone Enterprises and Cardone Training Technologies, Inc. as the sellers. That company was incorporated in Florida in 2012 with Cardone as president, per the BBB, and it also runs Cardone University. Cardone's other businesses include Cardone Capital (real estate funds, some open to non-accredited investors), Cardone Ventures and 10X Health. His author record and media history are in our Grant Cardone guru review.

Controversies and complaints

Pino v. Cardone Capital. In 2020 an investor sued Cardone Capital, Grant Cardone and two funds (Cardone Equity Funds V and VI) under the Securities Act, alleging that social media posts misled investors about projected returns, including a touted 15% annual return, and about distributions and debt. The case was dismissed twice and revived twice on appeal, most recently by the Ninth Circuit in a published opinion in June 2025. A class of fund buyers was certified in 2026 and a jury trial is set for 9 March 2027, per the court-approved notice. The notice states that defendants "deny these allegations". Cardone called it "this frivolous lawsuit over a $10,000 investment" and said in his deposition that 15% was a target, not a guarantee (The Real Deal, August 2026). Nothing has been decided.

BBB advertising review. In October 2024 the BBB asked Cardone Training Technologies to back up claims including "THE #1 SALES TRAINER IN THE WORLD" and found them in breach of its advertising code. It said the company had not substantiated them as of March 2025.

Live events as a sales floor. The terms have a separate section for purchases "made during a live event", and BBB complaints describe refund disputes over upsells bought at trainings and webinars. The BBB listed 36 complaints in three years on 9 November 2026. In one 2026 complaint a buyer said a $997 digital bundle was sold to them as a minor during a livestream; the company refunded it.

What buyers report

Trustpilot's page for grantcardone.com, which covers all the company's products, showed a 4.4 TrustScore from 280 reviews on 9 November 2026, with about a quarter of reviews at one star. The Summit page claims 25,823 attendees and 3,296 five-star reviews, which are the seller's own figures.

On outcomes, the terms say "10X" refers to Cardone's book "and not a guarantee of success", and that testimonials are not "common, typical, or expected". No attendee results are published.

Who it suits and who should skip it

It can suit an owner of a business that already sells, with a team, who wants three days away to rework a sales process and has a plan for the store credit. The General Admission ticket with credit is the low-risk version, if the travel is cheap for you.

Skip it if you do not have a business yet, if you would book on a card you cannot clear, or if you know you buy under pressure. The room is built to sell the next programme, and the refund policy gives you no way back.

Cheaper ways to get the same result

Cardone's method is set out in his books, starting with The 10X Rule, for the price of a paperback. The cheapest training is a sales process run on real prospects: our guides to LinkedIn outreach and AI lead generation give the first steps, and how to get your first freelance client covers the first sale.