One Funnel Away Challenge Review: Is It Really Free?

You may have heard that the One Funnel Away Challenge costs nothing and wondered where the catch sits. This page is for people who want to know what they are signing up to once the free part ends.

The One Funnel Away Challenge is Russell Brunson's guided training on building a sales funnel, now split into an Expert track (courses, coaching or a book) with Brunson and an Ecom track with Trey Lewellen. It is free to anyone who starts a ClickFunnels trial. After 14 days the trial becomes the $97-a-month Launch plan unless you cancel at least 24 hours before it ends. An optional VIP cohort with daily live coaching costs $100. The page offers a 30-day money-back guarantee, while the ClickFunnels terms say subscription payments are not refunded.

What you get

The challenge page and the ClickFunnels support guide list:

• daily video "missions" on choosing an offer, building the funnel and launching it, on either track;
• weekly live calls, a community and "an accountability coach who will walk beside you";
• the 14-day ClickFunnels trial, since the funnel is built in ClickFunnels;
• for VIPs, "Live Daily Coaching Sessions" Monday to Friday, a VIP-only group and a choice of start date.

The page calls it a "30-Day Challenge", and its own FAQ says "The challenge for either track ... is 10 days", or 20 days if you do both. It says the challenge has helped "Over 120,127 People" in one place and "over 150,127 people" in another.

The support guide says this two-track version, from 2025, is now the default. It calls the earlier version, bought between 2018 and October 2022, "Classic OFA", and that is the one most older reviews describe.

What it costs and the refund policy

Facts as of November 2026. Sources: the sales page, refund terms and course page.

• Challenge: free with a ClickFunnels Launch trial
• ClickFunnels Launch after 14 days: $97 a month, or $81 a month billed yearly
• VIP upgrade with daily live coaching: $100 a cohort, per ClickFunnels support
• Fill Your Funnel Challenge, offered at checkout: $47
• All prices in US dollars

Prices as of November 2026, from One Funnel Away Challenge's pricing page.

The real price is the software. On the ClickFunnels pricing page, Launch costs $97 a month, or $81 a month billed yearly; Scale is $197 and Optimize $297 a month. A year on Launch comes to $1,164, monthly. The checkout also offers a $47 "Fill Your Funnel" challenge on traffic, and the support guide sells VIP coaching at "$100 to join" per cohort.

The two refund statements differ. The challenge page promises a "30-Day Money Back Guarantee": email support within 30 days "and we'll cancel your ClickFunnels membership with zero hassle", and its FAQ adds "we'll return your initial investment without hassle". The ClickFunnels terms say that on cancelling a subscription you are not "entitled to any refund for any payments to ClickFunnels", that a trial must be cancelled "at least 24 hours before your free trial period ends", and that monthly plans need ten days' notice before the next billing date. If you join, put the trial end date in your calendar and ask support to confirm any refund by email.

Who is behind it

The seller is Etison LLC, trading as ClickFunnels, under Idaho law. Russell Brunson co-founded ClickFunnels with Todd Dickerson and launched it in October 2014, according to his own site, which also calls him a "New York Times Bestselling Author"; his books include "DotCom Secrets" and "Expert Secrets". The BBB lists Brunson and Dickerson as members and rates the company A+. Trey Lewellen, who runs the Ecom track, is described on the page as an ecommerce operator with several "Two Comma Club Awards", ClickFunnels' own award for funnels that pass $1 million in sales. Our Russell Brunson guru review covers his wider record.

Controversies and complaints

We found no FTC, state attorney general or other regulator action against ClickFunnels or Russell Brunson as of 9 November 2026.

Patent case against HighLevel. ClickFunnels sued the rival software company HighLevel in 2024, claiming it infringed two funnel-building patents. The district court in Delaware dismissed the case on 31 March 2025, holding the patents ineligible under 35 U.S.C. section 101, and the Federal Circuit affirmed on 2 July 2026, with costs against ClickFunnels. The case is about ClickFunnels' software patents, not the challenge.

The thing to weigh is the funnel from free training to a monthly bill. The challenge is free because it brings in ClickFunnels subscribers, and the support guide offers a "$1997 offer at ImAllIn.com" for buyers who want every VIP cohort. Expect further offers inside.

What buyers report

Trustpilot showed a 4.7 TrustScore from 2,522 reviews for ClickFunnels on 9 November 2026, with 87% at five stars and 7% at one star, and noted that the company invites reviews. That score covers the software, not the challenge alone. The BBB showed 18 complaints in three years and 3 in the last 12 months.

On outcomes, the page says "results aren't guaranteed", and the terms say "it is possible that you will not earn your investment back." ClickFunnels publishes no figure for how many challengers launch a funnel or earn from one.

Who it suits and who should skip it

It can suit someone with an offer ready to sell (a course, a coaching package, a product) who would pay for a funnel builder anyway and wants a deadline to build the first funnel.

Skip it if you have nothing to sell yet, because a funnel with no offer and no traffic earns nothing. Skip it if you are likely to forget a trial date: $97 a month is the real cost. And if you only need a sales page and a checkout, cheaper tools do that.

Cheaper ways to get the same result

A first funnel needs a page, a checkout and an email list. Systeme.io has a free plan with all three, and Stripe Payment Links charge only per sale. Our guides to course creation and selling on Gumroad cover what to sell first, and our Skool Games review covers another contest-style route for course and community sellers.

A funnel converts traffic you already have. If you have none yet, build the list first:

Newsletter Money Machine: pay what you want, from $0. A niche framework, setup guides for Beehiiv, ConvertKit and Substack, ten issue templates, a growth playbook for the first 1,000 subscribers and a sponsor outreach kit. Why so cheap? It is a digital download, written once and shared with everyone who wants it, so there is no live event, sales team or monthly platform to fund. We would rather you get a first result than buy another course. We are rooting for you. Who it is for: People who will write one issue a week, every week. If you want an audience without publishing, skip it.